Marketing Kit
Welcome to the Arma Gate Marketing Kit.
Here you can find all the resources you need to represent our brand consistently and effectively. Download our logos, fonts, brand guidelines, marketing materials, and more, to create professional and aligned content.
Logos
Primary Logo
This is ARMA Gate’s primary logo. This is the version that should be used whenever possible.
Clear Space
This logo should be at least the width of the letter “X” away from any other elements, text, or visually distracting backgrounds. See the examples of logo violations for more.
Alternative Colours
The logo’s full color version ought to be utilized whenever feasible. If that isn’t feasible, white and gray are suitable substitute color. Black is the color of last resort.
Logo Violations
This or any other ARMA Gate logo should not be bent, stretched, altered in color or typography, tilted, rearranged, or altered in any other way.
Colors
Determining if the work being created will be viewed online or printed and selecting the appropriate color space are crucial. The color codes listed below were chosen by hand and are optimized for the particular medium; as such, they cannot be translated automatically and must be manually adjusted and checked. In the event that you are composing a document intended for broad distribution, ensure that the document color mode is set to CMYK and input the CMYK values, omitting the other color space values.
Typography
Heading Typeface
The Trade Gothic LT Extended font in bold is used for headings.
Trade Gothic LT Extended is the primary font used for headings and to draw attention to a subject.
Paragraph Typeface
The Trade Gothic LT Std family consists of two weights: Trade Gothic LT Std Regular, and Trade
Gothic LT Std Bold.
Trade Gothic LT Std is the preferred type for paragraph and subheading text.
